Is Rebranding The Right Way Forward For Your Business
Friday, 08 November 2019
In the world of marketing and advertisement, a rebranding exercise is perhaps unfairly considered to be the least glamorous type of image campaign. However, the fact remains that rebranding is
- Published in Branding
Brand Provoke Leads in Customer Satisfaction
Thursday, 19 September 2019
As a branding agency, we live in a competitive industry. Most companies feel like they need to be household names like Nike or Bounty to compete. Why does this level
- Published in Brand Research, Branding, Business
Difference Between Branding & Marketing
Monday, 27 May 2019
In the business world, people often question the differences and impact of branding and marketing. While the two are obviously connected, there are minute differences between the two. If you
5 Reasons Why Graphic Design Is Important For Your Business
Sunday, 07 October 2018
In this current millennial generation, there are literally more than a hundred ways for a business to reach out to their target audience. Graphic design plays a huge part in
How to Create an Effective Brand Name & Win Customers
Saturday, 21 July 2018
So you’ve mustered up a new business idea, thought about a new line of products or services, have your brand goals in place… but can’t think about a name. Business
- Published in Brand Research, Branding, Strategy
Essentials for Building a Successful Brand
Thursday, 31 May 2018
To understand the dynamics of building a successful brand, it is important that we know what actually a brand means. While internet searches and dictionary definitions may define the brand
- Published in Brand Research, Branding, Strategy
Indian Brand Archetypes And Why They Work
Tuesday, 24 April 2018
A look at the different brand archetypes in the Indian context and how they can help a brand succeed If you love speaking the language of psychology, you know that
- Published in Branding
Can Frontline Service Automation Measure Up To A Superior Interpersonal Brand Experience?
Friday, 20 April 2018
Intelligent automation is here to stay. But how does it impact the service industry? Once you take human interaction out of the experience, what is left of the brand? Minus
- Published in Artificial Intelligence
Staying Uber-Cool In The Land Of Diversity
Tuesday, 17 April 2018
Exploring Uber’s innovative marketing strategy in India Uber has been in the news a lot, though not always for the right reasons. The most recent shocker was its exit from
- Published in Strategy
When And How To Plan For A Rebranding Exercise
Monday, 02 April 2018
Most of the Fortune 500 companies started in the 20th century. They are old. What worked in the earlier years may not work now. Companies need to update themselves in
- Published in Branding
Establishing And Promoting A Brand In India
Monday, 12 March 2018
Exploring the right marketing strategy for Indian brands For as long as we can remember, Indian brands have adorned our print, analogue and digital media with their memorable stories, catchy
What is The Importance Of Website Design?
Saturday, 10 February 2018
Let’s make an analogy to understand The Importance Of Website Design. You are new in an area and want to buy groceries. You have two stores. Let’s name them Store
- Published in Digital Strategy
Five Mistakes Every Entrepreneur Makes And How To Avoid Them
Tuesday, 09 January 2018
Are you a newbie in entrepreneurship or an aspiring entrepreneur, or just bored? Then, this article is for YOU! Entrepreneurship is hard. Under the layers of glamorous start-ups, lie the
- Published in Entrepreneurship
How Does Competition Drives Innovation?
Saturday, 16 December 2017
All of us are familiar with the phrase “Survival of the fittest”. Even though we have read about it in biology, but this phrase applies in business-ology also. In order
- Published in Innovation, Leadership, Strategy
Five Companies To Learn Business From
Wednesday, 15 November 2017
In the world of capitalism where every company strives hard to make more and more money, there are certain companies which stand out from others. They are “different”. There’s something
- Published in Leadership
Six Common Mistakes SMEs Make That Curb Their Brand’s Growth
Wednesday, 12 October 2016
As the owner of a small or medium enterprise, you want your brand to stay alive and differentiated from the rest. Building and sustaining a distinct standing for your brand
- Published in Strategy