Is Rebranding The Right Way Forward For Your Business
Friday, 08 November 2019
In the world of marketing and advertisement, a rebranding exercise is perhaps unfairly considered to be the least glamorous type of image campaign. However, the fact remains that rebranding is an inevitable and often necessary process that every successful business must go through at some point in its lifecycle. Some businesses even go through such
- Published in Branding
Brand Provoke Leads in Customer Satisfaction
Thursday, 19 September 2019
As a branding agency, we live in a competitive industry. Most companies feel like they need to be household names like Nike or Bounty to compete. Why does this level of demand feel necessary? Because it seems like every time you wake up in the morning, your business has another competitor on the rise. This
- Published in Brand Research, Branding, Business
Difference Between Branding & Marketing
Monday, 27 May 2019
In the business world, people often question the differences and impact of branding and marketing. While the two are obviously connected, there are minute differences between the two. If you own a product or a business, it is important that you learn about both, branding and marketing with precision and detail. Doing so will help
5 Reasons Why Graphic Design Is Important For Your Business
Sunday, 07 October 2018
In this current millennial generation, there are literally more than a hundred ways for a business to reach out to their target audience. Graphic design plays a huge part in today’s progressive and competitive business environment. Businesses need the expertise of graphic designers to develop splendid marketing components. These components consist of but are not
How to Create an Effective Brand Name & Win Customers
Saturday, 21 July 2018
So you’ve mustered up a new business idea, thought about a new line of products or services, have your brand goals in place… but can’t think about a name. Business owners often wonder that how a mind so strong that can come up with a brilliant idea can struggle so helplessly when it comes to
- Published in Brand Research, Branding, Strategy
Essentials for Building a Successful Brand
Thursday, 31 May 2018
To understand the dynamics of building a successful brand, it is important that we know what actually a brand means. While internet searches and dictionary definitions may define the brand in different forms, but all you really need to know that a brand is the character of your business. A logo is not a brand
- Published in Brand Research, Branding, Strategy
Indian Brand Archetypes And Why They Work
Tuesday, 24 April 2018
A look at the different brand archetypes in the Indian context and how they can help a brand succeed If you love speaking the language of psychology, you know that every object behavior and activity – however offbeat or atypical it may seem – can be traced back and classified into a set of predefined
- Published in Branding
Can Frontline Service Automation Measure Up To A Superior Interpersonal Brand Experience?
Friday, 20 April 2018
Intelligent automation is here to stay. But how does it impact the service industry? Once you take human interaction out of the experience, what is left of the brand? Minus social skills, human intuition and cognition, can your brand stay true to its inherent identity? Scene: One fine day, in the not too distant future.
- Published in Artificial Intelligence
Staying Uber-Cool In The Land Of Diversity
Tuesday, 17 April 2018
Exploring Uber’s innovative marketing strategy in India Uber has been in the news a lot, though not always for the right reasons. The most recent shocker was its exit from the Southeast Asian market, selling its cab-hailing and food delivery services to the Singapore-based Grab. Back home in India, rumours of Uber’s possible merger with
- Published in Strategy
When And How To Plan For A Rebranding Exercise
Monday, 02 April 2018
Most of the Fortune 500 companies started in the 20th century. They are old. What worked in the earlier years may not work now. Companies need to update themselves in order to catch with the trend. Over the time, companies have reinvented themselves many times. This includes logo updating, internal restructuring, communication & culture etc.
- Published in Branding
Establishing And Promoting A Brand In India
Monday, 12 March 2018
Exploring the right marketing strategy for Indian brands For as long as we can remember, Indian brands have adorned our print, analogue and digital media with their memorable stories, catchy jingles and vivid packaging. Some of these brands have become so popular over time that both their products and advertisements are ingrained deep in our
What is The Importance Of Website Design?
Saturday, 10 February 2018
Let’s make an analogy to understand The Importance Of Website Design. You are new in an area and want to buy groceries. You have two stores. Let’s name them Store A and Store B. You visit Store A and find that it is a mess. No product is at a particular place. Everything is scattered
- Published in Digital Strategy
Five Mistakes Every Entrepreneur Makes And How To Avoid Them
Tuesday, 09 January 2018
Are you a newbie in entrepreneurship or an aspiring entrepreneur, or just bored? Then, this article is for YOU! Entrepreneurship is hard. Under the layers of glamorous start-ups, lie the hardships faced by founders. Entrepreneurship is not a rosy road with success lying around everywhere. You have to fight for it. Every day. According to
- Published in Entrepreneurship
How Does Competition Drives Innovation?
Saturday, 16 December 2017
All of us are familiar with the phrase “Survival of the fittest”. Even though we have read about it in biology, but this phrase applies in business-ology also. In order to continuously evolve, companies need competition. If there is no competition, evolution will stop. After all, it’s the engineers of Bing and Yahoo who are
- Published in Innovation, Leadership, Strategy
Five Companies To Learn Business From
Wednesday, 15 November 2017
In the world of capitalism where every company strives hard to make more and more money, there are certain companies which stand out from others. They are “different”. There’s something special about them. They have it all sorted out. Large consumer base, happy and loyal customers, satisfied employees, impeccable product offerings and what not! Great
- Published in Leadership
Six Common Mistakes SMEs Make That Curb Their Brand’s Growth
Wednesday, 12 October 2016
As the owner of a small or medium enterprise, you want your brand to stay alive and differentiated from the rest. Building and sustaining a distinct standing for your brand is no easy task, given the number of start-ups that close their doors every year (nearly half of all, in India). In the face of
- Published in Strategy