Five Companies To Learn Business From
In the world of capitalism where every company strives hard to make more and more money, there are certain companies which stand out from others. They are “different”. There’s something special about them. They have it all sorted out. Large consumer base, happy and loyal customers, satisfied employees, impeccable product offerings and what not!
Great companies maintain a healthy balance between all of their stakeholders and know how to keep everyone happy. In this article, we will look into five of the most powerful brands which have influenced our lives in great way.
#1. APPLE
Steve Jobs was a perfectionist. He was a rare combination of designer, engineer and seller. Apple products are seen as a sign of luxury. Even when the features provided by Apple products are available in market by other companies at much lesser price, people tend to buy Apple products as it is a status symbol.
WHAT APPLE GOT RIGHT-
- Product Design-
The iPhone, iPad, Mac Book and all the other products have flawless design. The design of Apple products are a piece of art.
The software is no less than hardware. The OS is super clean, super reactive, little or no lags are some of the eye catching features.
- Brand Image-
Apple products are seen as status symbol. Having an iPhone or Mac Book is considered as luxury. It is hard to build a good image and the way Apple has done that is commendable.
- High Work Ethics-
Apple is known for its security that it provides to customers. Recently, a case in USA required Apple to unlock an iPhone, Apple refused to do that.
WHAT WE CAN LEARN FROM APPLE:
Successful brands are not built in a single day. It takes collective efforts of all the people associated over a long time.
#2. GOOGLE
Founded in 1996 by Larry Page and Sergey Brin, Google has changed the way we access information and has shown us the power of data.
Many of the Google products like Gmail, Maps, and Search are used by millions of people worldwide. The word Google is synonymous to Internet for many people.
WHAT GOOGLE GOT RIGHT-
- Power-
You want to know what time is it? Ask Google. You want to search local restaurants? Ask Google. Google has made its image in the minds of people as the handy place where you can search anything and will get relevant results.
- Easiness-
Using Google is a cakewalk. People tend to use your service if it’s easy to use. Google visitors are far more than Bing or Ask, reason being the easiness of use.
WHAT WE CAN LEARN-
Change the lifestyle of people. Empower them. People will develop a trust on your brand and will engage for longer time.
#3. McDonald’s
All of us have eaten at McDonald’s at least once in our life. Every time the taste is same and the quality is consistent. How do they manage to do that? Reason is dedication. Every piece of food is passed through quality checks. People love McDonald’s because they get hygienic food at affordable prices. Also, the number of McDonald’s outlets is way more than its competitors.
WHAT McDonald’s GOT RIGHT-
- Consistency-
Over the years, the quality of food has remained consistent and the taste hasn’t changed at all. People love the brand because no matter where the customer goes, he will get the same taste and same quality of food.
- Abundance-
McDonald’s stores are around the globe. In fact, more people can recognize the unique “M” logo than they recognize the cross sign of Christianity. When people see your brand everywhere, they give you a special place in their hearts and minds.
WHAT WE CAN LEARN-
Two things that make any brand stand out are the Uniqueness and Consistency. Luckily, McDonald’s has got both.
#4. FACEBOOK
The social network which has connected billions of people worldwide has a special place in hearts of everyone. Lots of people are on Facebook and are connected with each other. Being on Facebook is cool. Everyone wants to do the cool thing.
WHAT FACEBOOK GOT RIGHT-
- Connectivity-
Billions of people are on Facebook are connected with each other and that too for free. When you let people connect with each other easily, people will give you a special place in their hearts.
- Coolness-
It is considered cool to be on Facebook. He who is not on Facebook is considered as backward. Facebook has made a “Cool” image in the eyes of people which is hard to vanish.
WHAT WE CAN LEARN-
If you let people connect with each other in a cool way, people will always remember your brand.
#5. AMAZON
The world’s largest e-commerce store was founded by Jeff Bezos in 1995. Since then, Amazon is always known for the offers it provides and the unbeatable customer service it provides.
WHAT AMAZON GOT RIGHT-
- Large Product Offering-
If you get plethora of products under one roof and get it delivered to your home by just one click, people will not search any other place whenever they are in need.
- Unbeatable Customer Service-
We all love Amazon for the customer service it provides. Swift product replacements, humble staff and what not. This attracts customers to come one more time.
WHAT WE CAN LEARN-
If people can trust your brand and if you never disappoint your customer, customer will go nowhere and will always come to you when in need.
