Founder/Director & Chief Brand Strategist at Brand Provoke. Vishal had been working with some of the biggest brands in India and worldwide and now head the design and strategy team at Brand Provoke.
In the world of marketing and advertisement, a rebranding exercise is perhaps unfairly considered to be the least glamorous type of image campaign. However, the fact remains that rebranding is an inevitable and often necessary process that every successful business must go through at some point in its lifecycle. Some businesses even go through such
As a branding agency, we live in a competitive industry. Most companies feel like they need to be household names like Nike or Bounty to compete. Why does this level of demand feel necessary? Because it seems like every time you wake up in the morning, your business has another competitor on the rise. This
Tagged under: , ,
Branding and Marketing
In the business world, people often question the differences and impact of branding and marketing. While the two are obviously connected, there are minute differences between the two. If you own a product or a business, it is important that you learn about both, branding and marketing with precision and detail. Doing so will help
Significance of Graphic Design in Branding
In this current millennial generation, there are literally more than a hundred ways for a business to reach out to their target audience. Graphic design plays a huge part in today’s progressive and competitive business environment. Businesses need the expertise of graphic designers to develop splendid marketing components. These components consist of but are not
Brand Name
So you’ve mustered up a new business idea, thought about a new line of products or services, have your brand goals in place… but can’t think about a name. Business owners often wonder that how a mind so strong that can come up with a brilliant idea can struggle so helplessly when it comes to
Tagged under: ,
Building a Successful Brand
To understand the dynamics of building a successful brand, it is important that we know what actually a brand means. While internet searches and dictionary definitions may define the brand in different forms, but all you really need to know that a brand is the character of your business. A logo is not a brand
A look at the different brand archetypes in the Indian context and how they can help a brand succeed If you love speaking the language of psychology, you know that every object behavior and activity – however offbeat or atypical it may seem – can be traced back and classified into a set of predefined
Frontline Service Automation
Intelligent automation is here to stay. But how does it impact the service industry? Once you take human interaction out of the experience, what is left of the brand? Minus social skills, human intuition and cognition, can your brand stay true to its inherent identity? Scene: One fine day, in the not too distant future.
Tagged under: , ,
branding agency in noida
Exploring Uber’s innovative marketing strategy in India Uber has been in the news a lot, though not always for the right reasons. The most recent shocker was its exit from the Southeast Asian market, selling its cab-hailing and food delivery services to the Singapore-based Grab. Back home in India, rumours of Uber’s possible merger with
Tagged under: , ,
branding agency in noida
Exploring the right marketing strategy for Indian brands For as long as we can remember, Indian brands have adorned our print, analogue and digital media with their memorable stories, catchy jingles and vivid packaging. Some of these brands have become so popular over time that both their products and advertisements are ingrained deep in our
best branding agency
Let’s make an analogy to understand The Importance Of Website Design. You are new in an area and want to buy groceries. You have two stores. Let’s name them Store A and Store B. You visit Store A and find that it is a mess. No product is at a particular place. Everything is scattered
Tagged under: , ,