indian-archetypes

Indian Brand Archetypes And Why They Work

A look at the different brand archetypes in the Indian context and how they can help a brand succeed If you love speaking the language of psychology, you know that every object behavior and activity – however offbeat or atypical it may seem – can be traced back and classified into a set of predefined
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branding agency in noida

Staying Uber-Cool In The Land Of Diversity

Exploring Uber’s innovative marketing strategy in India Uber has been in the news a lot, though not always for the right reasons. The most recent shocker was its exit from the Southeast Asian market, selling its cab-hailing and food delivery services to the Singapore-based Grab. Back home in India, rumours of Uber’s possible merger with
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branding agency in delhi

Five Companies To Learn Business From

In the world of capitalism where every company strives hard to make more and more money, there are certain companies which stand out from others. They are “different”. There’s something special about them. They have it all sorted out. Large consumer base, happy and loyal customers, satisfied employees, impeccable product offerings and what not! Great
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branding agency in noida

Six Common Mistakes SMEs Make That Curb Their Brand’s Growth

As the owner of a small or medium enterprise, you want your brand to stay alive and differentiated from the rest. Building and sustaining a distinct standing for your brand is no easy task, given the number of start-ups that close their doors every year (nearly half of all, in India). In the face of
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