Branding and Marketing

Difference Between Branding & Marketing

In the business world, people often question the differences and impact of branding and marketing. While the two are obviously connected, there are minute differences between the two. If you
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Brand Name

How to Create an Effective Brand Name & Win Customers

So you’ve mustered up a new business idea, thought about a new line of products or services, have your brand goals in place… but can’t think about a name. Business
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Building a Successful Brand

Essentials for Building a Successful Brand

To understand the dynamics of building a successful brand, it is important that we know what actually a brand means. While internet searches and dictionary definitions may define the brand
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branding agency in noida

Staying Uber-Cool In The Land Of Diversity

Exploring Uber’s innovative marketing strategy in India Uber has been in the news a lot, though not always for the right reasons. The most recent shocker was its exit from
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branding agency in noida

Establishing And Promoting A Brand In India

Exploring the right marketing strategy for Indian brands For as long as we can remember, Indian brands have adorned our print, analogue and digital media with their memorable stories, catchy
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branding agency in delhi

How Does Competition Drives Innovation?

All of us are familiar with the phrase “Survival of the fittest”. Even though we have read about it in biology, but this phrase applies in business-ology also. In order
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branding agency in noida

Six Common Mistakes SMEs Make That Curb Their Brand’s Growth

As the owner of a small or medium enterprise, you want your brand to stay alive and differentiated from the rest. Building and sustaining a distinct standing for your brand
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