Branding and Marketing

Difference Between Branding & Marketing

In the business world, people often question the differences and impact of branding and marketing. While the two are obviously connected, there are minute differences between the two. If you own a product or a business, it is important that you learn about both, branding and marketing with precision and detail. Doing so will help
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Brand Name

How to Create an Effective Brand Name & Win Customers

So you’ve mustered up a new business idea, thought about a new line of products or services, have your brand goals in place… but can’t think about a name. Business owners often wonder that how a mind so strong that can come up with a brilliant idea can struggle so helplessly when it comes to
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Building a Successful Brand

Essentials for Building a Successful Brand

To understand the dynamics of building a successful brand, it is important that we know what actually a brand means. While internet searches and dictionary definitions may define the brand in different forms, but all you really need to know that a brand is the character of your business. A logo is not a brand
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branding agency in noida

Staying Uber-Cool In The Land Of Diversity

Exploring Uber’s innovative marketing strategy in India Uber has been in the news a lot, though not always for the right reasons. The most recent shocker was its exit from the Southeast Asian market, selling its cab-hailing and food delivery services to the Singapore-based Grab. Back home in India, rumours of Uber’s possible merger with
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branding agency in noida

Establishing And Promoting A Brand In India

Exploring the right marketing strategy for Indian brands For as long as we can remember, Indian brands have adorned our print, analogue and digital media with their memorable stories, catchy jingles and vivid packaging. Some of these brands have become so popular over time that both their products and advertisements are ingrained deep in our
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branding agency in delhi

How Does Competition Drives Innovation?

All of us are familiar with the phrase “Survival of the fittest”. Even though we have read about it in biology, but this phrase applies in business-ology also. In order to continuously evolve, companies need competition. If there is no competition, evolution will stop. After all, it’s the engineers of Bing and Yahoo who are
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branding agency in noida

Six Common Mistakes SMEs Make That Curb Their Brand’s Growth

As the owner of a small or medium enterprise, you want your brand to stay alive and differentiated from the rest. Building and sustaining a distinct standing for your brand is no easy task, given the number of start-ups that close their doors every year (nearly half of all, in India). In the face of
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