In the world of marketing and advertisement, a rebranding exercise is perhaps unfairly considered to be the least glamorous type of image campaign. However, the fact remains that rebranding is
As a branding agency, we live in a competitive industry. Most companies feel like they need to be household names like Nike or Bounty to compete. Why does this level
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Branding and Marketing
In the business world, people often question the differences and impact of branding and marketing. While the two are obviously connected, there are minute differences between the two. If you
Significance of Graphic Design in Branding
In this current millennial generation, there are literally more than a hundred ways for a business to reach out to their target audience. Graphic design plays a huge part in
Brand Name
So you’ve mustered up a new business idea, thought about a new line of products or services, have your brand goals in place… but can’t think about a name. Business
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Building a Successful Brand
To understand the dynamics of building a successful brand, it is important that we know what actually a brand means. While internet searches and dictionary definitions may define the brand
A look at the different brand archetypes in the Indian context and how they can help a brand succeed If you love speaking the language of psychology, you know that
branding agency in noida
Exploring the right marketing strategy for Indian brands For as long as we can remember, Indian brands have adorned our print, analogue and digital media with their memorable stories, catchy