In the world of marketing and advertisement, a rebranding exercise is perhaps unfairly considered to be the least glamorous type of image campaign. However, the fact remains that rebranding is an inevitable and often necessary process that every successful business must go through at some point in its lifecycle. Some businesses even go through such
As a branding agency, we live in a competitive industry. Most companies feel like they need to be household names like Nike or Bounty to compete. Why does this level of demand feel necessary? Because it seems like every time you wake up in the morning, your business has another competitor on the rise. This
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Branding and Marketing
In the business world, people often question the differences and impact of branding and marketing. While the two are obviously connected, there are minute differences between the two. If you own a product or a business, it is important that you learn about both, branding and marketing with precision and detail. Doing so will help
Significance of Graphic Design in Branding
In this current millennial generation, there are literally more than a hundred ways for a business to reach out to their target audience. Graphic design plays a huge part in today’s progressive and competitive business environment. Businesses need the expertise of graphic designers to develop splendid marketing components. These components consist of but are not
Brand Name
So you’ve mustered up a new business idea, thought about a new line of products or services, have your brand goals in place… but can’t think about a name. Business owners often wonder that how a mind so strong that can come up with a brilliant idea can struggle so helplessly when it comes to
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Building a Successful Brand
To understand the dynamics of building a successful brand, it is important that we know what actually a brand means. While internet searches and dictionary definitions may define the brand in different forms, but all you really need to know that a brand is the character of your business. A logo is not a brand
A look at the different brand archetypes in the Indian context and how they can help a brand succeed If you love speaking the language of psychology, you know that every object behavior and activity – however offbeat or atypical it may seem – can be traced back and classified into a set of predefined
branding agency in noida
Exploring the right marketing strategy for Indian brands For as long as we can remember, Indian brands have adorned our print, analogue and digital media with their memorable stories, catchy jingles and vivid packaging. Some of these brands have become so popular over time that both their products and advertisements are ingrained deep in our