As a branding agency, we live in a competitive industry. Most companies feel like they need to be household names like Nike or Bounty to compete. Why does this level of demand feel necessary? Because it seems like every time you wake up in the morning, your business has another competitor on the rise. This
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Brand Name
So you’ve mustered up a new business idea, thought about a new line of products or services, have your brand goals in place… but can’t think about a name. Business owners often wonder that how a mind so strong that can come up with a brilliant idea can struggle so helplessly when it comes to
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Building a Successful Brand
To understand the dynamics of building a successful brand, it is important that we know what actually a brand means. While internet searches and dictionary definitions may define the brand in different forms, but all you really need to know that a brand is the character of your business. A logo is not a brand